and is based on

The actions that fall within this category are focused on executing on-page and off-page actions that favor obtaining a volume of organic traffic and guaranteeing greater visibility to users on the Internet. The same concept defines what the purpose of SEO is: organic traffic. 

That is, attracting clicks from people who, browsing the Internet and without any promotion or advertising involved, decide to enter the site to resolve a question, clarify a concern or satisfy a need. And Email List what is SEM On the other hand, SEM is about marketing for search engines as its name indicates (Search Engine Marketing) those actions, disciplines and strategies focused on positioning ads to attract clicks and conversions.

 However, contrary to what many think, the differences between SEO vs SEM do not have to do with one being contrary to the other, in fact, SEM requires a lot of SEO to be successful. You see, SEM is mainly used to position ads in search engines based on keywords and take "shortcuts" to the top of the SERPs. Therefore, when we search on Google we will see links to websites with the word "Ad" before the link; making it clear to us that it is paid advertising.